The General is exclusively an auto insurance company. Unlike some other providers, they do not provide home owners, health, and/or term-life, nor do they provide other types of financial services. One might look at this as an advantage over the larger companies.
The General targets a niche customer base by proving car insurance for those of us with less than perfect driving records, and not so high credit scores. They offer low-down payments, easier qualifying, and lower rates for people who find it difficult to get coverage elsewhere. Compare rates with a free online auto insurance quote.
